Your retail packaging has a huge impact on whether your product sells.
There’s been a lot of talk in the market lately about the retail industry going away. When the experts are discussing this topic, it’s important to understand that they’re specifically talking about the physical stores that house retail products, not the manufacturers of those products. What they’re really talking about is the fact that sales for many physical retailers have gone down pretty drastically now that people can buy more and more of the things they want online. It’s incredibly convenient to purchase items online and have them delivered to your home. It takes away the hassle of having to fight traffic or stand in line, and thus it shouldn’t be hard to see why so many people are making the shift to online shopping. Physical retailers have been struggling, although not as badly as many of the experts predicted. Some stores are still doing pretty well. It’s impossible to know what the future will hold, but it seems reasonable to assume that some physical retailers, like the big box stores, will probably still be doing all right in the coming decade or so.
Now, just because some retailers are doing poorly doesn’t mean that the producers of retail products are. In fact, since online shopping has come into existence, consumers are actually buying more retail products than ever before. The ease with which they can buy products online is actually driving them to buy more products, not less. Thus, the manufacturers of retail products are actually doing quite well in the current market.
As anyone working in the industry knows, the retail space is incredibly competitive. The smallest changes in the way you market your product can determine whether or not your product sells. One of the biggest drivers of a product’s success is its retail packaging. The retail packaging is the packaging that goes around the product. Some retail packaging is designed so that consumers can actually see the product, while other retail packaging is just a box that you can’t see inside but that has a picture of the product on the outside. Some retail manufacturers choose to have lots of writing on their package explaining the product and why it should be purchased, while other companies just use pictures.
The type of retail packaging design that a company ends up choosing is going to depend on the type of product that they’re selling, but what doesn’t change is the fact that such packaging has a huge impact on whether or not that product ends up selling. A great packaging design can be the difference between having 5% market share and 50% market share. Consumers are fickle and it’s hard to know why they buy certain products over another, but it’s clear that in many cases the packaging had something to do with it. That’s why so many retail product producers hire companies like Dunwiddie Custom Packaging to help them with their retail packaging design. Professional companies like Dunwiddie understand how to create high-quality custom packaging designs that will help individual products fly off the shelves, and retail producers outsource this work to them knowing that they’re experts in this particular field.